Brand Experience

We created the vision and oversaw every creative detail behind the construction of our hospitality venue, The Bob Hawke Beer & Leisure Centre (which houses The Lucky Prawn Chinese Restaurant). In its first year, the venue welcomed over 100,000 guests, including the Prime Minister of Australia. Three times. It also claimed the titles of TimeOut’s ‘Best Casual Drinking Venue’, Beer & Brewer’s ‘Brewpub of the Year’ and the Australian Bar Awards' ‘Best Brewery Bar’. It’s drawn over $2M in earned media and, in FY24, it's on track to deliver more high-margin revenue than it did in its first "honeymoon" year.