Culture Defining Earned Media

We pride ourselves on creating fame-building, earned media moments for brands, with our career’s work garnering over $20 million in earned media value for our clients (including our own businesses). One of our favourite projects was reuniting Michael J Fox and Christopher Lloyd to film the final piece of Fueled by Everything, a TTL campaign to launch Toyota’s hydrogen fuel cell vehicle. We released Marty and Doc’s new film on the most famous date in pop culture history (21 October 2015), setting social media alight and trending higher than Back to the Future Day itself.