IP & Brand Creation

When all other breweries were treating their food offering as an afterthought, we created a Chinese-Australian restaurant that helps attract over 100,000 guests a year into our site and accounts for 50% of our annual venue revenue. The Lucky Prawn scored 14/20 in the Sydney Morning Herald Good Food Guide, missing out on a prestigious Chef’s Hat by just one point.

A love letter to Australian Chinese resturants
— SBS
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Product Development